HMM is a multi-state advertising agency that provides training to coaches, business owners, and entrepreneurs in an innovative manner. The brand was launched in the year 2014, since then has been helping over 10,000 students worldwide by creating a sustainable lifestyle for themselves. With few tweaks, they were able to bring in more booked appointments than before, later this translated to 72% increase in sales for their coaching program.
1. A/B Testing: Generating a consistent amount of B2B leads requires months and months of content production in the target market group. For HMM, the biggest challenge was the relatively low volume of content on all social platforms.
2. Paid Means: Only paid medium was used during the initial stage for HMM as it was tricky to run ads to preexisting content on HMM’s social media channels.
3. The third challenge was to run a one-man show, previously HMM had to work with multiple platforms all at once, starting from managing Facebook Group, to creating content on Instagram. Creating automation using Manychat Bot helped HMM get inquiries right at their fingertips.
Clickfunnels Integration
We seamlessly integrated Clickfunnels with their current webpage software. This allowed us to leverage the feasibility Clickfunnels has for its customers. Anyone with any skillset can work on designing a landing page for their products and services. HMM owner Henry M. was one of them, after using Clickfunnels for the first time, his experience was unrealistic. Simple drag and drop elements, custom HTML scripts, images, two-step order form all were used in designing their course sales page.
Integrated Chatbot Sequencing
To capture a higher volume of customer data, we shifted from dialing manual sales calls and instead focused on automated qualification forms using Manychat bot. The results showed a significant outcome i.e 100% increase in customer data retention, no need to manage Google spreadsheet anymore. Having said that, Henry got some time off to look into what he does best, closing more deals with qualified and filtered leads.
High Quality Sales Copy
We created a custom squeeze page on Clickfunnels that seamlessly integrated with Stripe (our preferred choice among payment gateways). Traffic generated from paid medium were directed towards this custom long-form sales page, leading to $20K in net sales each month.
