SSUSA is a lead generator brand that focuses on generating leads for multiple solar companies in the most innovative manner. The brand launched in the year 2018 and has been helping the solar industry to generate qualified leads at a much lower CPA. After a few tweaks they were able to bring in more business for their products and services to the market.
Facebook and Instagram advertisement
We created a series of short videos for ad campaign, namely webinar clips and still imagery using Canva to engage existing visitors on Facebook and Instagram. This fueled our remarketing campaigns. along with a few likes and shares organically. Later we created a custom lookalike audience with people who have engaged with our post in the last 14 days. Doing so gave us a big list of potential solar clients to work with.
Redesigning Squeeze Page
We created a custom squeeze page on our proprietary CRM that integrated with the Stripe platform. Traffic generated from paid medium were directed towards the custom squeeze page, leading to $80K in net sales within first 3 months.
The B2B lead to appointment ratio is very high for SSUSA leading into next quarter and beyond.