Get To Know

SSUSA is a lead generator brand that focuses on generating leads for multiple solar companies in the most innovative manner. The brand launched in the year 2018 and has been helping the solar industry to generate qualified leads at a much lower CPA. After a few tweaks they were able to bring in more business for their products and services to the market.

Social Media Channel Leveraged 

• Facebook Ads
• Instagram Ads

Software Used 

• Custom CRM
• Stripe integration with CRM
• Squeeze Page
• Integrated Calendar
• Automated Follow up Sequencing via Text and Email

Difficulties Faced

1. Generating a consistent amount of leads requires months and months of content production in the target market group. SSUSA didn’t have much traction in the social media channels, hence it was tough for customers to know more about their brand product or service, thus requiring a separate strategy to be made.
2. Creating brand awareness for a new brand like SSUSA requires a mix of both paid search plus organic reach and an effectively designed squeeze page that is optimized for conversion.

Strategies 

Facebook and Instagram advertisement

We created a series of short videos for ad campaign, namely webinar clips and still imagery using Canva to engage existing visitors on Facebook and Instagram. This fueled our remarketing campaigns. along with a few likes and shares organically. Later we created a custom lookalike audience with people who have engaged with our post in the last 14 days. Doing so gave us a big list of potential solar clients to work with.

Redesigning Squeeze Page 

We created a custom squeeze page on our proprietary CRM that integrated with the Stripe platform. Traffic generated from paid medium were directed towards the custom squeeze page, leading to $80K in net sales within first 3 months.

Results 

• $80 K revenue generated in the first 3 months
• $18.77 CPA (Cost Per Acquisition)
• 48.36x ROAS (Return on Ad Spend)
• All came from 46 new customer 

The B2B lead to appointment ratio is very high for SSUSA leading into next quarter and beyond.